“Asian Roots” – Pop-Up-Store
We designed the branding for the exclusive pop-up store “Asian Roots” by Kim Dang. Based on the lunar new year of the dragon, we developed a graphic concept that integrates the different phases of the moon. This harmonious design can be found not only on the social media posts, but also in the on-site signage and the shop window signage.
From February 1 to 10, 2024, Kim Dang, fashion and lifestyle editor at NZZ am Sonntag, will be presenting a pop-up store in the Opia concept store in Zurich on a private mission. For 10 days, you can discover 10 small Swiss lifestyle brands (fashion, design and beauty) in a new context. The project is called “Asian Roots” because all the brands selected by Kim Dang have roots in Asia in their own way. A selection of products from Bienvenue Studios is also part of the range.
