FREITAG – F707 STRATOS
For the F707 STRATOS – FREITAG’s backpack made from discarded truck tarpaulins and airbags that were never put into service – we designed various communication tools. One is the so-called hangtag, which is located in the flap of each individual piece. On it, among other things, are the folding instructions for the backpack, which can be made very small and stowed away. We designed overalls for the image campaign for the STRATOS. And for the numerous FREITAG stores around the globe, we developed the design for the shop windows.
F707 STRATOS hangtag.
Front side hangtag with all product information.
Hangtag back with folding instructions.
Design of overalls for the F707 STRATOS photo shoot.
Photo: Simon Habegger
F707 STRATOS POS design for the FREITAG stores.
Photo: Philip Frowein
F707 STRATOS POS design for the FREITAG stores.
Photo: Philip Frowein
